Prayagraj, 04 June (HS): Under the “Khet Bachao Abhiyan”

being run from June 1-30, 2026 by the Department of Agricultural Extension and

Communication, Sam Higginbottom University of Agriculture, Technology and

Sciences (SHUATS), Prayagraj, Naini, farmers and rural communities are being

made aware about soil conservation, sustainable use of natural resources and

sustainable agricultural practices.

The main objective of the campaign is to inspire farmers

about the importance of healthy soil, soil health management, water

conservation, organic farming, and environmentally friendly agricultural

techniques. According to experts, healthy soil is the foundation for improved

crop production, increased agricultural productivity, and economic prosperity

for farmers. To promote this objective, the university is conducting extensive

public awareness programs.

This campaign is an important initiative towards increasing

awareness among farmers in line with the national efforts being made to promote

soil conservation and sustainable agriculture under the leadership of Dr. Mangi

Lal Jat, Director General, Indian Council of Agricultural Research (ICAR).

On this occasion, Agricultural Extension Research Scholar

Nikhil Tiwari, Field Assistant Nitish Kumar, and Young Scientist Dr. Joy Samuel

McCarthy (Department of Genetics and Plant Breeding, SHUATS) called on farmers,

students, and the general public to actively participate in the campaign. They

emphasized that soil conservation is not only a means of increasing

agricultural production, but also a crucial step toward ensuring a safe and

sustainable agricultural system for future generations.

He stated that under the campaign, farmers are being

provided information on soil testing, organic and natural farming, water

conservation, crop residue management, and other sustainable agricultural

techniques. This initiative will play an important role in agricultural

development as well as environmental protection and natural resource

conservation.

This campaign, run with the message of “Healthy Soil –

Prosperous Farming – Secure Future”, is working to increase awareness among

farmers about soil conservation and encourage public participation.

Hindusthan Samachar / Abhishek Awasthi