Srinagar, 07 June (H.S.): In a landmark initiative aimed at unlocking the immense tourism potential of North Kashmir and fostering community-led economic growth, a high-level Tourism Promotion Event was successfully organised today at the Deputy Commissioner’s Office, Kupwara. The event brought together government officials, tourism stakeholders, entrepreneurs, industry representatives, and community leaders to collectively shape a vibrant and sustainable tourism ecosystem for the region.

Organised by the District Administration Kupwara in collaboration with the Indian Army, the event marked the launch of two significant tourism initiatives—the “Shumali Kashmir” Tourism Portal and the North Kashmir Tourism Magazine. Developed and curated by the Indian Army, these platforms provide a comprehensive window into the region’s breathtaking landscapes, rich cultural heritage, adventure opportunities, and unique visitor experiences.

The portal and magazine showcase the unparalleled beauty of destinations such as Keran, Machhal, Karnah, Lolab, Gurez, Tangdhar, and Kupwara, offering travellers a single platform to explore the hidden treasures of North Kashmir. Designed to enhance accessibility and visibility, these initiatives are expected to attract a larger number of domestic and international tourists while supporting sustainable tourism practices.

The event witnessed enthusiastic participation from representatives of the Tourism and Planning Departments, hoteliers, travel operators, homestay owners, transport associations, tourism entrepreneurs, and other stakeholders. Discussions focused on enhancing tourism infrastructure, strengthening partnerships, improving visitor experiences, and creating new opportunities for local communities.

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Hindusthan Samachar / Krishan Kumar