Prayagraj,
9 July (HS): Bharti Airtel (“Airtel”) has announced significant progress in its
mission to protect customers in Uttar Pradesh (East) from rising online frauds.
As part of the nationwide rollout of its AI-powered fraud detection system, Airtel
has successfully safeguarded more than 15 Million users in Uttar Pradesh (East)
— within just 56 days of launching its advanced fraud detection system. In a
continued effort to strengthen digital safety in Uttar Pradesh, Mr. Amit Gupta,
CEO – Uttar Pradesh (East), Bharti Airtel, met with Naveen Arora (IPS), ADG –
Technical Services, Uttar Pradesh Police, to discuss Airtel’s Fraud Detection
Solution and explore collaborative measures to tackle the growing threat of
cyber frauds in the state.
Automatically
enabled for all Airtel mobile and broadband customers, the advanced system
scans and filters links across SMS, WhatsApp, Telegram, Facebook, Instagram,
E-mail and other browsers. It leverages real-time threat intelligence to
examine over 1 billion URLs daily and blocks access to harmful sites in under
100 milliseconds. For instance, if a resident in Prayagraj receives a
suspicious message that reads: “Your package is delayed. Track it here:
http://www.tracky0urparcell.com”. And if the unsuspecting resident, then clicks
on the link, Airtel’s system also clicks into gear. It instantly scans the link
and if flagged as suspicious, it blocks access. The user is redirected to a
warning message that reads: “Blocked! Airtel found this site dangerous!” All
this instantaneously. This real-time interception prevents users from falling
victim to all kinds of frauds.
Commenting on the initiative, Amit Gupta, CEO
- Uttar Pradesh (East), Bharti Airtel, said “At Airtel, we are dedicated to
protecting our customers from various types of fraud. Today, we are excited to
introduce our fraud detection solution, which aims to safeguard all customers
across every platform, enhancing internet safety for everyone and shielding
against new threats. We are confident that our solution will offer
comprehensive protection to customers in Uttar Pradesh (East) against cyber
threats, allowing them to explore the digital landscape with assurance.”
With
Uttar Pradesh ranked as one of India’s most digitally advanced states, the threat
of online fraud has grown in both its urban and rural regions. Fraudsters
increasingly target users through phishing links, fake deliveries and spurious
banking alerts. Cities like Lucknow, Kanpur, Varanasi, and Prayagraj — along
with remote areas such as Kanpur Dehat, Jaunpur, Kushinagar, Mau, and Mirzapur
among others — have seen a sharp rise in such fraudulent attempts. Airtel’s
solution acts as a statewide digital shield, protecting families, senior
citizens, homemakers, students and first-time smartphone users alike.
The AI-driven platform delivers fraud warnings
in the user’s preferred language, including Hindi, making it highly effective
for the state’s diverse population. This multilingual support is especially
impactful in districts with low digital literacy or where English is not widely
used. The solution operates silently in the background, requires no
installation and is offered free of cost. Uttar Pradesh is at the forefront of
digital adoption — from online banking to government e-services — and Airtel’s
initiative plays a critical role in creating a safer digital ecosystem across
the state. Whether it's a working professional in Lucknow, a homemaker in
Kanpur, or a student in Varanasi, Airtel helps make every digital interaction
safer.
How
the AI-Powered tool works: In the last 56 days of the launch, Airtel has
blocked more than 212,526 malicious links and shielded 143 Million users across
the country.
Hindusthan Samachar / Abhishek Awasthi
