Jammu, 21 February (H.S.): The trailer and songs of the Dogri web series Bairi Hirkh were officially showcased today at Udhampur in Singh Axis Hotel, marking another major promotional milestone for the series ahead of its digital release.
The event witnessed the presence of local guests, artists, and members of the media, who warmly received the trailer and music of the series. The songs and visuals highlighted the emotional depth and cultural roots of the story, giving audiences a glimpse into the themes of love, separation, and social divide that form the core of Bairi Hirkh.
The series is produced under the banner of Snowtales, Jammu and Kashmir’s first OTT platform, which aims to create and promote original regional content from the Union Territory.
Bairi Hirkh is Snowtales’ first Dogri web series and reflects its commitment to taking local language storytelling to a wider digital audience.
Snowtales was founded by Saajan Kerni with the vision of building a dedicated digital platform for stories rooted in Jammu and Kashmir. Speaking on the occasion, the creators shared that the response from Udhampur has been highly encouraging and reaffirmed their belief in the growing demand for regional content in Dogri and other local languages.
The project has been creatively driven and executed by Saajan Kerni and Varun, who have collaborated to bring this story to life while maintaining its cultural authenticity and emotional appeal.
Bairi Hirkh is scheduled to start streaming from 14th February exclusively on Snowtales OTT. With the successful showcase of its trailer and songs in Udhampur, the series continues its outreach across the region ahead of its digital premiere.
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Hindusthan Samachar / Krishan Kumar
