8,525 youth associated with 'One District-One Product' will

get industry-based skill training; local employment and self-employment will

get new impetus

1st phase successful in 17 districts, skill

development campaign will now be expanded to 58 districts

Training will also be given on modern technology, design, packaging

and digital marketing

Lucknow, 20 June (HS): The Uttar Pradesh government has

taken another important initiative towards giving global recognition to the

traditional products of the state and providing better employment and

self-employment opportunities to the youth at the local level. To realize the vision

of self-reliant Uttar Pradesh of Chief Minister Yogi Adityanath, a

comprehensive skill development campaign is being conducted in all 75 districts

of the state under the 'One District-One Product' (ODOP) scheme by the Uttar

Pradesh Skill Development Mission (UPSDM). Through this campaign, being run

under the leadership of Mission Director Pulkit Khare, a total of 8,525 youth

are being provided training in modern and industry-oriented skills related to

the major traditional products of their district.

This initiative is considered an important step toward

making local products competitive in the national and international markets by

integrating them with modern technology, design, quality, packaging, and

digital marketing. Through training, youth will have access to better

employment and self-employment opportunities in their own districts, and local

industries will receive trained human resources.

The Uttar Pradesh Skill Development Mission has implemented

this ambitious program in two phases. The first phase began on April 1, 2026,

and provided specialized ODOP-based training to 1,050 youth from 17 districts.

Given the success of the first phase and the increasing participation of youth,

the campaign has now been expanded and the target for the second phase is to

train 7,475 youth from the remaining 58 districts.

Combining both the phases, a total of 8,525 youth in all 75

districts of the state will be provided training in manufacturing, designing,

quality control, packaging, branding, digital marketing and entrepreneurship

development of major ODOP products of their district.

The Mission has designed training modules keeping in mind

the needs of each district's major traditional products and industries. In the

first phase, 575 youth in Etah are being trained in handicrafts, 200 youth in

Mirzapur in carpet and handicrafts, 350 youth in Pratapgarh and 300 youth in

Bahraich in food processing, 200 youth in Gautam Buddha Nagar in apparel and

fashion designing, and 75 youth in Agra in modern leather technology.

Similarly, in the second phase, 200 youth from Varanasi will

be trained in modern textiles and design, 250 youth from Gonda in pulse-based

food processing, and 500 youth from Maharajganj and Pilibhit in modern

furniture and wooden fittings manufacturing. Training programs tailored to

their key ODOP products will also be conducted in other districts.

In this program run by Uttar Pradesh Skill Development

Mission, training will not be limited only to traditional production

techniques, but the youth will also be trained in operation of modern machines,

quality management, attractive packaging, e-commerce, digital marketing,

branding, entrepreneurship development as per the current needs of the

industries.

After completion of training, the youth will be provided

employment in reputed industries and will also be linked to various government

schemes, bank loans and other financial assistance schemes including Mudra

Yojana to set up their own enterprise.

The Uttar Pradesh Skill Development Mission has made the

training process completely digital and transparent. Interested candidates can

visit the mission's official website upsdm.gov.in , and access the ODOP link to

obtain information about their district's training centers, available trades,

training provider institutions, and application requirements.

To address training, registration, or technical issues, the

Uttar Pradesh Skill Development Mission has also launched a dedicated

Skill Call Center (0522-3619292). Trained representatives provide

youth with the necessary assistance and guidance at every stage, from

registration to training center selection.

Pulkit Khare, Mission Director of the Uttar Pradesh Skill

Development Mission, said that each district in the state has its own unique

identity and traditional products. Our goal is not only to preserve these

products, but also to create sustainable employment and self-employment

opportunities for youth by linking them with modern skills, new technology, and

market requirements. He added that the ODOP training program is an important

initiative in this direction, providing 8,525 youth with employable skills

related to their local industries. This will provide skilled human resources to

local industries and strengthen the state's economy and self-reliance.

Hindusthan Samachar / Abhishek Awasthi