New Delhi, 21 February (H.S.):

PNGS Reva Diamond Jewelry Limited announced on Saturday plans to launch 15 new brand-exclusive (company-owned, company-operated) stores across India, backed by an investment of ₹286.56 crore, elevating the total count to 49 outlets.

The company aims to boost local brand awareness and visibility through marketing and promotions for these stores, primarily in Tier-1 and select Tier-2 cities of Maharashtra alongside metro areas nationwide. This initiative aligns with PNGS Reva's long-term growth strategy to expand the reach of its flagship Reva brand and strengthen brand recall across the country.

The proposed outlets will occupy leased spaces under a company-owned, company-operated model, with capital expenditure allocated to store fit-outs, fixtures, furniture, and related infrastructure, while operations remain fully managed by company employees. Currently, PNGS Reva operates 34 stores in 25 cities across Maharashtra, Karnataka, and Gujarat—including one brand-exclusive store spanning 48 running feet and 33 shop-in-shop formats totaling 599.15 running feet—bringing the nationwide tally to 49 upon completion.

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Hindusthan Samachar / Jun Sarkar