Expanded

on-ground presence to support growing mutual fund adoption in Uttar Pradesh

Prayagraj,

12 March (HS): LIC Mutual Fund (LIC MF), one of India’s most trusted mutual

fund houses, today announced the launch of its new branch in Prayagraj, further

strengthening its commitment to enhancing investor outreach and service

delivery across Uttar Pradesh. The new branch was inaugurated by Ravi Kumar

Jha, Managing Director & CEO, LIC Mutual Fund.

The city’s

development trajectory received a further boost following the announcement of

multiple infrastructure and development projects worth approximately Rs. 5,500 crore

by Narendra Modi in 2024. These initiatives are expected to strengthen

connectivity, urban

infrastructure, and economic activity, enhancing Prayagraj’s growth prospects

and investment ecosystem. The new branch reflects LIC MF’s strategic focus on

expanding its footprint in high-growth markets and enhancing last-mile investor

engagement across central Uttar Pradesh.

As on 31

January 2026, LIC Mutual Fund’s Assets Under Management (AUM) in Prayagraj

stood at Rs.

202.00 crore, comprising Rs. 191.77 crore in equity, Rs. 0.41 crore in cash, Rs.

1.37 crore in long-duration debt, Rs. 6.40 crore in short-duration debt, and Rs. 2.04 crore

in ETFs, reflecting a steadily expanding and diversified investor base in the

region.

LIC Mutual

Fund has been a pioneer in introducing “Pocket SIP”, an easy and convenient way

for investors to begin their SIP journey with small, flexible ticket

sizes—Daily SIP at Rs.

100, Weekly SIP at Rs. 150, Monthly SIP at Rs. 200, and Quarterly SIP at Rs. 1,000.

We are delighted to share that till date, investors have initiated around 2

lakh Pocket SIPs. We sincerely thank our investors for choosing to start their savings and

investment journey with these low ticket SIP options.

Speaking

on the launch, Ravi Kumar Jha, Managing Director & CEO, LIC Mutual Fund,

said, “The opening of our new branch in Prayagraj underscores our continued

commitment to enhancing investor convenience and strengthening our presence in

key growth markets. Uttar Pradesh is witnessing increasing financial awareness

and participation in mutual funds. As Prayagraj continues to benefit from

infrastructure investments and economic expansion, we see the emergence of a

more robust investment ecosystem. Our presence here aligns with the city’s

long-term growth trajectory and the rising aspirations of its investors.”

The new

branch will serve investors and distribution partners in Prayagraj and nearby

areas, providing transaction assistance, investment guidance, and access to LIC

MF’s comprehensive range of schemes.

Hindusthan Samachar / Abhishek Awasthi