Chennai, 04 February (H.S.) : Thrillophilia Travel Solutions Private Limited has signed a Memorandum of Understanding (MOU) with Guidance Tamil Nadu and the Directorate of Tourism to jointly promote and develop curated tourism experiences across the state.

The agreement, signed in Chennai, aims to leverage Thrillophilia’s digital platform and expertise in multi-day tours to increase the visibility of Tamil Nadu's diverse cultural, heritage, spiritual, and natural offerings among domestic and international travelers.

As the state’s nodal agency for investment promotion, Guidance Tamil Nadu will facilitate the necessary permissions and approvals from relevant departments to streamline these initiatives.

The partnership focuses on destination marketing and digital promotion through data-led storytelling and well-designed itineraries. By creating experiential travel routes, the collaboration seeks to inspire travel demand and drive higher tourist footfall to various destinations within the state.

The Directorate of Tourism will provide the necessary institutional support to ensure that these initiatives align with the broader objectives of the Government of Tamil Nadu. This move is expected to modernize how the state's tourism products are presented to a global audience, making them more accessible and integrated.

While the MOU reflects a strong mutual intent to cooperate, it does not involve any financial commitments or procurement obligations for the state government. Thrillophilia serves millions of travelers annually and plans to use its technology-led planning platform to combine attractions, activities, and logistics into seamless travel products.

Authorities believe that this collaboration will significantly enhance the state's tourism ecosystem by adopting modern marketing strategies. Both parties expressed optimism that this synergy will position Tamil Nadu as a top-tier destination for travelers seeking authentic and well-organized experiences.

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Hindusthan Samachar / Dr. R. B. Chaudhary