
Lucknow, 10
Nov (HS): India's dream of becoming a $35 trillion economy by 2047 must also
take into cognisance the vast untapped potential of rural Indians. With
improved infrastructure, better connectivity, wider distribution networks, and
targeted policies, the participation of rural citizenry can be encouraged to
some extent. But lasting progress will depend on deeper structural change,
creating an ecosystem of systemic support, mentorship, and localised knowledge
that strengthens community-led progress. Such an approach ensures inclusion,
especially for those who have limited or no access to formal education. On
National Education Day (11th November), the success stories of rural
entrepreneurs Basanti Ningwal, Madhu Alawe, and Nirmala Ohra prove that
community-based training, digital exposure, and enterprise support can redefine
knowledge beyond conventional classrooms. They remind us that the journey to
true learning and progress begins when local aspirations are nurtured with the
right support.
1. Basanti
Ningwal: With the help of Transform Rural India (TRI), a development design
organisation that works to transform India’s bottom 1,00,000 villages into
flourishing localities, Basanti Ningwal moved beyond a life of limited
opportunities to become an inspirational role model. With enterprise support
from TRI’s Enterprise Facilitation Hub, she has not only built a sustainable
livelihood but also catalysed change in her village. The 40-year-old
entrepreneur from Abahli village in the Thikri block of Barwani district
belongs to the Scheduled Tribe community and could only study up to the 12th
grade. Working as a bookkeeper for a self-help group under the National Rural
Livelihoods Mission (NRLM), she gained experience in managing accounts and
financial transactions. Her innate resourcefulness identified a need for
accessible financial and documentation services in her village, but she needed
training and mentorship to open a Common Service Center (CSC). With TRI's
guidance, family support, and a loan of Rs. 80,000, Basanti finally set up a center to provide services
for money transfers, withdrawals, deposits, and photocopying. The center now
caters to over 100 people from 50 families and garners around Rs. 8,000 per
month. Basanti now plans to expand her CSC Center and to secure the future of her
daughters with higher education.
2. Madhu
Alawe: 30-year-old Madhu Alawe hails from a Scheduled Tribe community in Gram
Bijasan, Barwani district, and battled societal prejudices and gender bias from
a young age. Even though she studied only up to the 8th grade, her desire to
break the generational cycle of poverty inspired her to nurture entrepreneurial
dreams. Working as a labourer and cattle caretaker to support her family, she
encountered a life-changing opportunity when she joined RSETI (Rural Self
Employment Training Institute) and trained to become a BC Sakhi (Banking
Correspondence Friend). To better understand the market and gain access to
finance and business training, she connected with TRI’s Barwani Enterprise
Facilitation Hub and obtained a Rs. 50,000 loan from Rang De. Empowered with knowledge, she
founded a Common Service Center (CSC) in Gram Bijasan in 2024, serving around
100 households in her Panchayat and also in nearby areas. Supported in this
endeavour by
her family, especially her husband, she has gone from strength to strength
despite her mother's serious illness. Madhu currently earns up to Rs. 15,000 per
month and is determined to expand the scope of the services offered via her
center.
3. Nirmala
Ohra: At just 22, Nirmala Ohra from Wajhar village in Niwali, Madhya Pradesh,
has carved a name for herself as a successful rural entrepreneur. Her journey,
however, began far from easy. With family responsibilities holding her back
from studying beyond Class 12, Nirmala supported her household through farming
chores while quietly nurturing a passion for the beauty industry. Inspired by a
relative who became an entrepreneur, she resolved to build something of her
own. Searching for ways to learn, she began exploring basic beauty treatments
through YouTube and later connected with TRI's Niwali Enterprise Facilitation
Hub. Supported by their guidance and training, she was able to finally realise
her dream of starting a business. TRI also supported her in accessing financial
linkages, through which she secured a loan from Rang De and combined it with
her savings to raise Rs. 40,000 and opened her own beauty parlour in 2024. Today, she
successfully offers affordable grooming and makeup services to women in nearby
villages and
earns an income of Rs. 8,000 to Rs. 12,000 every month. She is now determined to
expand her salon, start a general store, and encourage young women to pursue
their ambitions with confidence.
Hindusthan Samachar / Abhishek Awasthi