New Delhi , 13 September (H.S.):

The Agricultural and Processed Food

Products Export Development Authority (APEDA), under the Ministry of Commerce

& Industry, Government of India, signed a Memorandum of Understanding (MoU)

with LuLu Group International (LLC), a leading retail chain in the Middle East

and Asia, in the presence of His Excellency Dr. Thani bin Ahmed Al Zeyoudi,

Minister of State for Foreign Trade and Minister in charge of Talent Attraction

and Retention, Ministry of Economy, UAE, in Mumbai.

As part of the agreement, LuLu Group

will showcase a wide range of certified Indian organic products in its stores

across the United Arab Emirates (UAE). APEDA will support these efforts by

facilitating connections between organic growers in India including Farmer

Producer Organizations (FPOs), Farmer Producer Companies (FPCs) and

cooperatives and LuLu Group. This will ensure that Indian organic products

reach a wider global audience.

The MoU outlines several key

initiatives, including dedicated shelf space in LuLu hypermarkets for Indian

organic products certified under the National Programme for Organic Production

(NPOP), promotional campaigns such as product sampling, interactive events and

consumer feedback drives, Buyer-Seller Meets (BSM), B2B meetings and trade

fairs to further boost organic exports and create greater awareness about the

benefits of Indian organic products, exposure visits for Indian FPOs/ FPCs/

Cooperatives to LuLu Group’s infrastructure in UAE to enhance understanding of

international retail markets.

This partnership is expected to

significantly expand the global reach of Indian organic products and contribute

to the growth of organic farming in India by creating stronger linkages between

Indian producers and global consumers.

APEDA is responsible for promoting the

export of scheduled agricultural and processed food products from India. It

also serves as the Secretariat for the National Programme for Organic

Production (NPOP), the regulatory framework governing organic exports from

India.

This strategic partnership aims to

promote Indian organic products in international markets through LuLu Group’s

expansive network of hypermarkets and retail outlets.

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Hindusthan Samachar / Nimish kumar