New Delhi, 4 October (H.S.)

To promote sustainable

lifestyles through individual and collective decision making, which can

encourage sustainable consumption in India, the Ministry of Environment, Forest

and Climate Change notifies Eco-mark Rules under Lifestyle for Environment

initiative. The scheme will be implemented by the Central Pollution Control

Board (CPCB) in partnership with the Bureau of Indian Standards (BIS).

The scheme will encourage the

demand for environment-friendly products aligning with the principles of

'LIFE’, promote lower energy consumption, resource efficiency and circular

economy. The scheme seeks to ensure accurate labelling and prevent misleading

information about products.

‘In alignment with the 'LiFE'

(Lifestyle for Environment) Mission announced by Prime Minister Narendra Modi

in 2021, the Ministry of Environment, Forest and Climate Change has notified

the Eco-mark Rules on 26th September. It replaces the Eco-mark

scheme of 1991. It aligns with global sustainability goals and reflects the

government's commitment to conservation and protection of the environment. Eco-mark

Scheme to promote Sustainable Consumption and Eco-Friendly production with strict

environmental standards,’ informed the Ministry in its statement.

Products accredited under the

Eco-mark Scheme will adhere to specific environmental criteria, ensuring

minimal environmental impact. It will build consumer awareness of environmental

issues and encourage sustainable consumption. It will also motivate

manufacturers to shift towards environmentally-friendly production.

---------------

Hindusthan Samachar / Nimish kumar