State-wide 'Seva Sankalp Abhiyan' to run from September 17

to October 17

Uttar Pradesh to join the collective resolution of

'Developed India-2047', 4.19 crore families and 15.74 crore beneficiaries to

join the campaign

Message of service to reach from villages to cities through

12 major programs, campaign to start on September 17 with 'Seva Diwas-Ashirwad

Ka Diya'

Success stories of 25 lakh beneficiaries to be shared

digitally, painting, speech and debate competitions to be held in schools and

higher education institutions

Story of service and development to be conveyed through

street plays in every village, 'Angan Milan Seva' to be held at Anganwadi

centers with respect for mothers and workers

Government scheme facilities to be available at one place in

'Seva Setu' camps, youth and higher education institutions to be linked with

National Innovation Challenge

Message of water, people and service resolution in 'Vadnagar

to Varanasi' journey, developed India resolution to be taken with 'Seva Jyoti

Kalash' in every district

Plan made for developed India resolution of 1.25 lakh public

representatives, laser shows at historical monuments and Chaupals in rural

areas will also be organized

Lucknow, 16 Sept (HS): With the aim of taking the

achievements of service, good governance, public welfare and development in the

Yogi government to the masses and connecting every citizen with the collective

national resolution of 'Developed India-2047', a comprehensive state-wide 'Seva

Sankalp Abhiyan' is being organized in Uttar Pradesh. This campaign will run

from September 17 to October 17, 2026. Under the guidance of the state's Higher

Education Minister and campaign in-charge Yogendra Upadhyay, a three-tier

coordination system has been established from the government to the district

level for the effective implementation of the campaign.

The core idea of the campaign is to convey the achievements

of 25 years of continuous public service, service and good governance, and the

works of welfare for the poor to every section of society. Through the

campaign, special emphasis has been laid on presenting authentic positive

changes in public life due to 12 years of development works of the central

government and 10 years of the state government, and connecting youth, women,

farmers and marginalized sections with the collective national resolution of

'Developed India-2047'.

Under the campaign, a three-tier data bank will be prepared

by compiling data of beneficiaries associated with central and state government

schemes. Under this, a target has been set to connect a total of 4.19 crore

families and 15.74 crore beneficiaries with the campaign. These include 3.51

crore families/13.01 crore beneficiaries in rural areas and 0.68 crore

families/2.73 crore beneficiaries in urban areas. The campaign will also make

extensive use of real stories of beneficiaries, transformative sites and

digital content.

In the month-long campaign, service, public participation,

cultural programs, digital media, youth participation and direct dialogue with

beneficiaries of government schemes have been kept at the center. Under the

campaign, 12 major programs will be organized. These include 'Ashirwad Ka

Diya', 'Mere Sapno Ka Bharat: Chitra Seva', 'Namo Seva-Ankahi Kahaniyan',

'Angan Milan Seva', 'Seva Ki Kahani', 'Seva Jyoti Kalash Yatra', 'Vadnagar to

Varanasi Yatra', 'Seva Mera Yogdan', 'Seva Setu Abhiyan', 'Seva Ke Rang,

Rashtra Ke Sang', 'Seva First Innovation Challenge' and 'Sushasan Seva Samvad'.

The campaign will begin on September 17 with 'Seva

Diwas-Ashirwad Ka Diya'. At 7 PM, citizens will light lamps at their homes and

establishments and join the collective resolution of service and 'Developed

India-2047'. Programs like fruit distribution in hospitals, blood donation

camps and distribution of tool kits on the occasion of Vishwakarma Jayanti will

also be organized. Lamps will also be lit at selected sites related to major

development works and infrastructure projects in the state.

Under the 'Mere Sapno Ka Bharat: Chitra Seva' program,

painting competitions for students of classes 5 to 8 and painting and speech

competitions for classes 9 to 12 will be organized in government and private

schools from September 17 to October 7. Through painting, speech and debate

competitions in higher education institutions, students and youth will be

connected with the theme of 'Developed India-Developed Uttar Pradesh'. After a

district-level exhibition of selected best entries, a grand state-level exhibition

will be organized on October 7. Provisions have been made to award certificates

with the Chief Minister's digital signature and prizes to excellent

participants.

Through the 'Namo Seva-Ankahi Kahaniyan' program, cultural

street plays based on standardized recorded presentations of 25 to 30 minutes

will be organized. Cultural troupes of 18 to 20 artists will be formed for each

district of the state and seven different programs will be organized in each

assembly constituency. Through these presentations at Gram Panchayats,

community centers, schools and other major public places, the story of public

welfare schemes and changes in the country will be conveyed easily and

effectively.

Meanwhile, under the 'Seva Ki Kahani' digital and reel

campaign, real stories of citizens who have benefited from government schemes

and large infrastructure projects will be brought to the fore. The campaign

aims to create 60-second reels on the positive changes in the lives of 25 lakh

beneficiaries. In this, development works from houses, schools, panchayat

buildings and libraries to expressways, airports, inland ports, metros, RRTS

and universities will be showcased digitally. Young influencers and YouTubers

will also be associated with the campaign.

From September 25 to October 7, under 'Angan Milan Seva', a

three-day festival and dialogue program will be organized at each Anganwadi

center. Anganwadi workers, helpers, Asha Didis and excellent beneficiary

mothers will be publicly honored. Along with providing information about

nutrition, health and women-related schemes to mothers, arrangements will be

made for healthy baby shows, distribution of comic books, toys, fruits and

sweets to children, and distribution of additional nutritious food and

materials.

On October 7, through 'Seva Jyoti Kalash Yatra-Sankalp of

Developed India', the spirit of service and national service will be linked

with public participation in every district. Service kalash will be installed

at major intersections and citizens will reach the main event venue through

foot, cycle and bike rallies. The Prime Minister's address will be broadcast

live on large LED screens and the collective resolution of 'Developed

India-2047' will be taken.

Under the 'Vadnagar to Varanasi Yatra', the concept of

connecting the Prime Minister's birthplace and workplace through water, people

and service resolution has been envisioned. In this journey, which will run

from September 17 to October 7, 10 teams carrying water from 10 rivers of Uttar

Pradesh will depart from Kashi towards Vadnagar, Gujarat, through various

routes. Information about schemes and development works will be provided

through Chaupals, public dialogues and film screenings based on the development

journey in the districts falling on the way.

In the 'Seva Mera Yogdan' program, every citizen will be

motivated to contribute to social service by joining one of the 25 designated

service activities. These include blood donation, tree plantation, cleanliness,

health check-ups, adopting a village for service, yoga and meditation, women's

health and hygiene, educational support for underprivileged children, career

counseling, digital literacy for senior citizens, organ donation resolution,

nutrition, road safety, water conservation, cyber security, Fit India, support

for persons with disabilities, voter awareness, vocal for local and awareness

of government schemes.

A target has also been set to rejuvenate at least two sites

in each assembly constituency. Citizens will be able to get a digital

certificate by doing at least 25 minutes of shramdaan (voluntary labor) and

uploading its picture or video on the My Bharat Portal. In this way, a

comprehensive action plan has been prepared to connect the campaign with

citizen participation, rather than keeping it merely a government program.

Under the 'Seva Setu Abhiyan', five to seven-day

multi-purpose service camps will be organized at the block and urban local body

levels. In these camps, arrangements have been made to provide information

about various schemes of the central and state governments at one place, as

well as to ensure the process of application, eligibility verification and

approval under the scheme for eligible citizens on the spot. Along with this,

health fairs and disability welfare camps will be organized in each assembly

constituency. Special attention will also be paid to voter registration.

The participation of youth, students and higher education

institutions is among the important dimensions of the campaign. Under the 'Seva

First Innovation Challenge', the participation of Uttar Pradesh youth in

national-level innovation challenges will be ensured. Extensive orientation and

motivation of students will be done in universities, engineering colleges, ITIs

and polytechnic institutions of the state. Educational institutions, startup

networks, incubation centers and private companies will also be associated with

this.

The campaign will conclude on October 17 with 'Sushasan Seva

Samvad'. In this, Gram Pradhans, Sarpanchs and other public representatives

from across the country will gather to honor the Prime Minister on the occasion

of 25 years of service and good governance and take the resolution of

'Developed India-2047'. A plan has been made to have approximately 1.25 lakh

public representatives take the resolution of developed India and sing Vande

Mataram. Experiences of service, good governance and public participation will

be shared through the experience statements of public representatives from

various fields.

In addition to the major programs of the campaign, grand

laser shows showcasing the 25-year development journey will be organized at

historical and popular monuments and tourist places of the state. Mahayagnas

and special rituals are also proposed at major pilgrimage sites and

Shaktipeeths for national welfare, peace and the realization of the 'Developed

India' resolution. On September 25, direct feedback and suggestions will also

be taken from the public through the inauguration of libraries in rural and

urban areas and the organization of Chaupals in rural areas.

Through the 'Seva Sankalp Abhiyan', an action plan has been

prepared to advance the development of Uttar Pradesh, public welfare schemes,

good governance and citizen participation in the Yogi government as a

widespread public campaign. This month-long campaign will focus on connecting

beneficiaries of government schemes, youth, women, farmers, students, public

representatives and common citizens with the broader resolution of service and

nation-building.

Hindusthan Samachar / Abhishek Awasthi