Lucknow, 01 Sept (HS): Amid preparations for the 2027 Uttar Pradesh Assembly

elections, the BJP has begun ramping up its social media strategy. The

Seva Sankalp Abhiyan, which runs from September 17th to October

17th, Prime Minister Narendra Modi's birthday, will feature digital platforms

alongside public relations. The BJP plans to disseminate the government's plans

and achievements to the public through door-to-door outreach, meetings, and

street corner meetings, as well as Reels, WhatsApp, digital platforms, and

social media influencers.

Emphasis on social media ahead of rally speeches: The BJP no longer wants to

limit its election message to meetings and rallies. The party is working to

reach young people, especially those who have benefited from central and state

government schemes, through short videos and reels. These videos will highlight

how government schemes have transformed people's lives. Party workers will be

responsible for spreading these stories to as many people as possible on social

media platforms.

Preparation to respond to the opposition's narrative: In a workshop for the

Seva Sankalp Abhiyan, BJP workers and officials were briefed on

social media strategies. They were given tips on how to counter the issues

raised and narratives created by the opposition with facts and the government's

achievements. The party aims to create a strong narrative in favor of the

government on social media before the 2027 elections and ensure the BJP's

message reaches as many voters as possible.

Hindusthan Samachar / Abhishek Awasthi