New Delhi, Aug 24 (HS): Aadi Foam has announced the launch of Sleeply, a new mattress brand that marks the company's entry into India's evolving sleep and mattress market.

Backed by more than 36 years of experience in the foam industry, Sleeply combines Aadi Group's manufacturing expertise with a focus on comfort, product innovation and changing consumer requirements.

The brand has been developed with the objective of making quality sleep more accessible, while focusing on comfort, support and design. Its portfolio includes mattresses across different comfort and construction categories.

One of the key technologies introduced by Sleeply is S5 Adaptive Zones™, a proprietary five-zone sleep support system designed to provide differentiated support across key areas of the body. The technology is featured in selected mattresses in the Sleeply portfolio.

Speaking at the launch, Lokesh Jain, Managing Director, Aadi Foam and Founder, Sleeply, said the brand brings together the company's 36 years of experience with the expectations of a new generation of consumers.

We have combined our understanding of foam and manufacturing with a fresh approach to sleep, comfort and innovation, Jain said, adding that Sleeply aims to develop products addressing different sleep requirements while making quality and comfort accessible to more consumers.

The company said Sleeply's products are available through both online and offline channels, allowing consumers to explore and purchase mattresses through multiple platforms.

The launch comes as India's sleep products market continues to evolve, with consumers increasingly seeking products that combine comfort, quality and technology. Sleeply said it aims to build its presence in the category by bringing manufacturing expertise and consumer-focused product development under a new brand.

For Aadi Group, the launch represents an extension of its manufacturing experience into a consumer-facing brand. The group said its journey began with distribution and evolved into foam manufacturing, with a focus on quality, consistency, customer trust and technological advancement.

Sleeply's portfolio currently includes mattresses across multiple comfort and construction categories, with S5 Adaptive Zones™ among its proprietary technologies.

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Hindusthan Samachar / Indrani Sarkar