Lucknow, Nov 06 (HS): Uttar Pradesh Chief Minister Yogi

Adityanath highlighted traditional crafts to urge residents to support local

businesses as part of the state's One District One Product (ODOP) policy. In a

message issued on the occasion of Dhanteras and Dhanvantari Jayanti, the Chief

Minister asked people to support indigenous artisans and craftsmen in order to

assist establish a self-sufficient Uttar Pradesh (Atmanirbhar). He described

these four regional trades as Uttar Pradesh's different cultural identities. He

also observed that the state's overall exports, which are mainly reliant on

traditional craftsmanship, have increased dramatically from Rs. 84,000 crore in

2016-17 to more than Rs. 2 lakh crore in 2025-26.

Bhadohi's World-Renowned Carpets: As India's carpet capital,

Bhadohi's hand-knotted and handcrafted carpets are well-known across the world.

The area contributes for around 60% of India's total carpet exports.

Prayagraj's Moonj Craft is a unique handcraft that uses native wild moonj grass

to weave very durable and attractive products such as baskets, mats, and

containers.

Mainpuri's Tarkashi: An sophisticated wood-inlay method in which fine brass,

copper, or silver wires (tarkashi) are embedded in geometric or floral designs

on hard woods.

Chitrakoot's Wooden Toys: Traditional wooden toys painted in vibrant,

naturalistic hues that honor local culture and religious tradition.

By collaborating with Prime Minister Narendra Modi's

Vocal for Local and Local Wali Diwali efforts, the

state is using sophisticated exhibition centers like the Bhadohi Carpet Bazaar

and marts in Lucknow and Greater Noida to offer these village-level crafts a

worldwide platform.

“The sacred festival of Dhanteras is a symbol of prosperity,

auspiciousness, and well-being. On this holy occasion, in the joy of your

celebrations, include those diligent artisans and craftsmen of the state whose

art and unwavering dedication are enriching our cultural heritage from

generation to generation. Bhadohi's world-renowned carpets, Prayagraj's moonj

craft, Mainpuri's tarkashi, and Chitrakoot's wooden toys are distinctive

identifiers of Uttar Pradesh. The state's exports have risen from Rs. 84,000

crore in 2016-17 to surpassing Rs. 2 lakh crore in 2025-26, which is a

testament to the enterprise and capability of our artisans and craftsmen. Modern

expo marts in Lucknow and Greater Noida, along with Bhadohi's 'Carpet Bazaar,'

are today giving our traditional crafts a new identity on global platforms,”

opined UP CM in a post on X.

“Embracing the vision of Hon'ble Prime Minister Shri @narendramodi

ji's 'Vocal for Local,' this Dhanteras, choose ODOP (ODOP) products as gifts.

Your single purchase can light the lamp of self-reliance and dignity in the

courtyard of a talented family. Let us celebrate a 'Local Diwali' and ensure

our participation in building an 'Aatmanirbhar Uttar Pradesh.' Heartfelt wishes to all on Dhanvantari Jayanti and

Dhanteras,” he added.

Hindusthan Samachar / Abhishek Awasthi