Sonia Gandhi’s Memoir ‘Belonging’ Available on Blinkit for Rs. 849 at 35% Discount
New Delhi, November 10 (HS): The autobiography of senior Congress leader Sonia Gandhi, titled ‘Belonging: A Journey of Love’, is now available for purchase on the quick-commerce platform Blinkit, extending the platform’s product range beyond grocer
Blinkit Expands into Book Retail with Sonia Gandhi’s ‘Belonging’ at 35% Discount


New Delhi, November 10 (HS): The autobiography of senior Congress leader Sonia Gandhi, titled ‘Belonging: A Journey of Love’, is now available for purchase on the quick-commerce platform Blinkit, extending the platform’s product range beyond groceries and everyday essentials to include books and publications.

According to Blinkit’s product listings, the hardcover edition of the book is priced at Rs. 849, against its printed price of Rs. 1,299, representing a discount of approximately 35 per cent. In comparison, the e-commerce platform Amazon has indicated an estimated delivery time of up to 48 hours for the book.

In parts of Central Delhi, Blinkit has listed an estimated delivery time of just eight minutes. However, in certain areas of South Delhi, the book is currently marked as ‘Out of Stock – Coming Soon’. The listing reflects the expanding reach of quick-commerce platforms into the bookselling and publishing sector, beyond their traditional focus on groceries and essential household products.

Published by HarperCollins India, the book was released for sale across the country at 10 am on Tuesday. It is available at select bookstores and retail outlets, including Bahrisons and Midland in Delhi, Higginbothams in Chennai, and Crossword stores across several states.

In the 544-page memoir, Sonia Gandhi chronicles her childhood in Italy, her marriage to former Prime Minister Rajiv Gandhi, her life in India and her decades-long journey in public life. The book also recounts the assassinations of Indira Gandhi and Rajiv Gandhi, as well as Sonia Gandhi’s eventual entry into politics.

HarperCollins India took over the responsibility of publishing the book after Penguin Random House India decided not to proceed with the Indian edition following discussions over the manuscript.

It may be noted that Blinkit is owned by Eternal Limited, formerly known as Zomato. In addition to groceries and everyday essentials, the company also delivers a range of products, including electronics and books.

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Hindusthan Samachar / Jun Sarkar


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