Hooghly, 10 November (H.S.): Bhai Phonta, the festival celebrating the special bond of love and affection between brothers and sisters, has brought a festive rush to sweet shops across Arambagh. This year, a lotus-shaped sweet has emerged as a new attraction among the traditional delicacies prepared for the occasion.

On Tuesday, a day ahead of Bhai Phonta, sweet shops across Arambagh town witnessed a huge rush of customers from the early morning. The town has around 40 sweet shops, and long queues were seen at almost every outlet as people arrived to purchase sweets for the festival.

Along with traditional favourites, the newly introduced lotus-shaped sweet has attracted considerable attention from customers. Sisters and other family members were busy selecting sweets for their brothers, while shopkeepers struggled to keep up with the rising demand and fulfil orders on time.

In several shops, sisters were seen personally choosing sweets, while brothers and brothers-in-law stepped in to make purchases on their behalf.

The festive atmosphere, coupled with the bustling sweet market, made the day ahead of Bhai Phonta particularly busy across Arambagh.

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Hindusthan Samachar / Priyanka Pandey