New Delhi, 10 November (H.S.): In an initiative encouraging people to step away from digital platforms for a while and reconnect with loved ones through handwritten messages, the Department of Posts and IndiGo jointly conducted the ‘Digital Detox 2.0’ campaign across 15 flights.

Under the initiative, passengers travelling on flights connecting 11 cities were given an opportunity to send Diwali greetings to their family members and friends through postcards and greeting cards.

The second edition of the campaign was organised by the Department of Posts under the Union Ministry of Communications in collaboration with IndiGo. Launched around the Diwali festivities, the initiative covered 15 flights connecting Chandigarh, Ranchi, Bagdogra, Delhi, Mumbai, Goa, Pune, Ahmedabad, Kolkata, Varanasi and Jaipur.

As part of the campaign, passengers were provided with specially curated digital detox kits containing postcards, greeting cards, festive Diwali stickers and materials to personalise their messages. The initiative aimed to encourage travellers to spend some time away from screens and express their feelings through handwritten notes.

According to the Department of Posts, the campaign was organised for a second time following the encouraging response to its inaugural edition. The initiative seeks to revive the tradition of handwritten correspondence and promote the personal touch of letters in an increasingly digital world.

Passengers who participated in the campaign also appreciated the initiative. One traveller described writing a postcard at an altitude of 30,000 feet as an experience that would remain etched in their memory for a lifetime. Another passenger said writing a postcard for the first time had been a special experience.

Several travellers observed that sending Diwali greetings through handwritten messages felt more personal and heartfelt than communicating through digital messages.

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Hindusthan Samachar / Jun Sarkar