
Homestays
remain fully booked during Deepotsav, creating employment opportunities for
local families
Ayodhya,
Nov 10 (HS): The grandeur of Deepotsav-2026 in Ayodhya also gave a new height
to the tourism business this time. A large number of tourists from India and
abroad arrived to see Ramnagari illuminated with 36 lakh lamps and the grand
show of 2100 drones. The increasing influx of devotees also had an impact on
the hotel and homestay business of the city. The special thing was that along
with hotels, tourists also gave priority to staying in homestays run by local
families. This increased the income of homestay operators and many families got
new employment opportunities in their own city.
Around
15 lakh tourists visited Ayodhya from November 1 to 7 during Deepotsav, whereas
last year during the same period more than eight lakh tourists had arrived. At
the same time, the number of devotees visiting Ram Lalla also increased from
five lakh last year to around 10 lakh this time. The local business also got
good benefits from the increasing number of tourists and devotees. According to
homestay operators, the demand for rooms at their places during Deepotsav was
much higher than on normal days. Many tourists preferred to stay for a longer
period instead of a day or two.
Vasudev
Maurya, operator of Shri Ramdoot Niwas Homestay, said that during Deepotsav,
there was an increase of about 120 to 130 percent in business compared to
normal days. All the rooms were booked at his place. Many tourists from
Maharashtra also extended their stay. The home-cooked food, family atmosphere
and Hanumangarhi laddus were very much liked by the guests. He said that
tourists were also given information about Shri Ram Temple, Hanumangarhi, Kanak
Bhawan, Guptar Ghat and Saryu Aarti. Due to the rooms being available for rent
at Rs 1000 to 1200 per day, tourists found homestay an economical option.
Avinash
Kusum, operator of Kusum Homestay, said that his rooms were full every day
during Diwali. Tourists visiting with their families preferred fresh
home-cooked meals over takeout. Amenities like light meals for young children
and hot water made guests feel comfortable. Many tourists praised the
atmosphere, saying it felt like staying at a relative's home.
According
to Praveen Mishra, operator of Shri Shivaay Homestay, the demand for rooms
during Deepotsav was so high that even after reaching 100% occupancy, tourists
continued to flow in. Visitors from several states, including Gujarat, praised
the homely atmosphere and hospitality. Praveen said that the good business
generated during Deepotsav has boosted his family's income, and the homestay
has become a promising source of employment for him.
The
homestay business is also providing women with an opportunity to become
financially independent. Poonam Sonkar, operator of Poonam Homestay, said that
80 percent of her rooms were booked during Deepotsav. Many guests also extended
their stay. She welcomed the tourists with Ayodhya's famous Khurchan Peda.
Poonam said that the biggest benefit of this business for her family was that
despite getting a job offer in a big city of Rajasthan, her son decided to stay
in Ayodhya and join the family business. Now two other people have also got
employment in this business.
Rajkumari
Tiwari, operator of The Rama Junction (B&B), said that after her husband
retired from the military, homestays have become a significant source of income
for the family. During Diwali, all the rooms were booked, attracting tourists
from Kerala and Tamil Nadu. She said that this business has allowed her husband
to remain active even after retirement and is contributing to the family's
income.
Deepotsav
is becoming a source of employment: Tourism and Culture Minister Jaiveer Singh
said that Deepotsav is not only a festival of faith and culture, but is also
becoming a means of increasing employment and livelihood opportunities for
local people. The growing trend of tourists towards homestays in Ayodhya
indicates that the benefits of tourism are now reaching local families. This is
giving people the opportunity to earn additional income and provide employment
to others by arranging accommodation for tourists in their homes.
Amrit
Abhijat, Additional Chief Secretary of the Tourism, Culture and Charitable
Affairs Department, said that homestays are rapidly becoming an important part
of the tourism ecosystem in Ayodhya. They provide tourists with an opportunity
to experience local culture, cuisine, and lifestyle. At the same time, local
families are getting the opportunity to increase their income and create
employment opportunities by engaging in tourism activities.
The
growing homestay business in Ayodhya reflects the transformation of the local
economy with tourism. Business generated during the Deepotsav festival has not
only provided additional income to local families but also increased employment
and self-employment opportunities for youth and women in their own city.
Hindusthan Samachar / Abhishek Awasthi