Mandi Parishad Director issues directives; financial

assistance of Rs 10k to Rs 20k approved for mandis

Public representatives, farmers, traders, and mandi

committee officials and employees to participate

Eligible beneficiaries to receive cheques under Chief

Minister’s farmer welfare schemes

Initiative aims to increase public participation, create a

clean environment and promote a positive work culture by honouring farmers and

traders

Lucknow, Oct 31 (HS): Under

the leadership of Chief Minister Yogi Adityanath, the Uttar Pradesh government

is encouraging public participation to promote farmer welfare, cleanliness and

a better business environment in mandis across the state. In this direction,

Deepotsav will be organised at all mandi committees across Uttar Pradesh on

November 6, 2026, on the occasion of Dhanteras, under the ‘Swachh Mandi-Shubh

Mandi’ campaign being implemented by the Mandi Parishad. The initiative aims to

raise awareness about cleanliness in mandis, ensure the participation of

farmers and traders, and facilitate the delivery of government welfare schemes

to beneficiaries.

Mandi Parishad Director Jitendra Pratap Singh has issued

instructions to all mandi committees regarding the event. Public

representatives, farmers, traders, and officials and employees of mandi

committees will participate in the programme.

The objective is to develop mandis not merely as centres for

the purchase and sale of agricultural produce but as clean, well-organised and

positive workplaces, while making cleanliness an integral part of their

year-round work culture.

Director Jitendra Pratap Singh said, Public

representatives would be invited to the Deepotsav celebrations to ensure that

information about the Yogi government's farmer-friendly schemes reaches the

maximum number of beneficiaries. Under the Mandi Parishad's Chief Minister's

farmer welfare schemes, eligible beneficiaries will be distributed cheques or

specimen cheques through public representatives. This will help raise awareness

about the schemes and inform farmers about the welfare benefits available to

them.

In line with the Yogi government's priorities of cleanliness

and efficient management, farmers and traders who have made outstanding

contributions to cleanliness drives in mandis will be honoured. Instructions

have also been issued to recognise traders who make timely payments and

actively participate in business activities. Certificates of appreciation and

appropriate tokens of recognition may be arranged at the local level. The

initiative aims to promote cleanliness, responsibility and better business

practices in mandis.

On Dhanteras, mandis will be decorated with lamps to create

a festive and positive atmosphere. The occasion will also be used to publicise

the Mandi Parishad's welfare schemes and highlight the key initiatives and

achievements of the respective mandi committees under the ‘Swachh Mandi-Shubh

Mandi’ campaign.

In line with the government's vision, the emphasis will be

on making cleanliness a regular part of mandi management throughout the year

rather than limiting it to a single event.

He said, Administrative and financial approval of Rs

20,000 each has been granted to every ‘A’

Special and ‘A’ category

mandi, while other mandis have been allocated Rs 10,000 each for the programme.

The expenditure will be incurred in accordance with the prescribed financial

provisions and applicable rules.

All mandi committees will be required to submit details of

the Deepotsav celebrations, activities conducted and the proceedings related to

the felicitation of farmers and traders to the Mandi Parishad headquarters. The

Divisional Deputy Director (Administration/ Marketing) of the respective

division has been designated as the nodal officer to monitor the event. The

concerned Deputy Director (Construction) will provide the necessary assistance.

Through this initiative, which reflects the Yogi

government's priorities of farmer welfare and cleanliness, efforts will be made

to enhance public participation in mandis, create a clean environment and

promote a positive work culture by recognising the contributions of farmers and

traders.

Hindusthan Samachar / Abhishek Awasthi