Chennai, 3 September (H.S.): In a significant move, Tamil Nadu hotel owners have decided to boycott US food and drink brands and launch a state delivery app called Saro. This decision comes as a response to the growing tensions between India and the US, particularly with regards to trade policies. The hotel owners' association aims to promote local brands and support the state's economy through this initiative.

The Saro delivery app is expected to feature a wide range of local food and beverage options, showcasing the rich culinary diversity of Tamil Nadu. By promoting local brands, the hotel owners hope to reduce their dependence on international brands and contribute to the state's economic growth. This move is also seen as a way to preserve the region's cultural identity and culinary heritage.

The decision to boycott US food and drink brands is likely to impact several popular international chains. Some of the brands that might be affected include Coca-Cola, Pepsi, and McDonald's, which have a significant presence in India. The boycott is expected to be a strategic move to promote local products and support the state's economy.

The Saro delivery app is expected to be a game-changer in the food delivery landscape of Tamil Nadu. By featuring local brands and products, the app aims to provide customers with a unique dining experience that showcases the region's culinary expertise. The app's launch is likely to be well-received by customers who are looking for authentic local flavors and cuisine.

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Hindusthan Samachar / Dr. R. B. Chaudhary