Chennai, 21 July (H.S.): The traditional Jamakkalam weavers of Tamil Nadu's Bhavani Taluk are struggling to keep their centuries-old craft alive due to poor wages and lack of interest among the younger generation. Once a thriving industry with over 100 skilled workers, the number has dwindled to just around 13 elderly weavers who are still producing the intricate silk border Jamakkalams. These weavers, mostly above 50 years old, work tirelessly to create beautiful carpets and blankets with colorful bands and intricate designs.

The weavers, who are paid a meager Rs 300-400 per day, are finding it difficult to make ends meet amidst rising costs. Many have been forced to switch to alternative professions, leaving the traditional craft on the brink of extinction. The Bhavani Jamakkalam, which received a Geographical Indication tag in 2005, is a symbol of Tamil Nadu's rich cultural heritage. Despite its high demand during temple festivals, the weavers are struggling to survive due to low wages and competition from cheaper powerloom products.

The government has increased the basic wages of weavers by 10% and provided another 10% increase in daily allowance, but it's still not enough to sustain the craft. With women forming two-thirds of the workforce, the industry's decline will have a significant impact on the livelihoods of many families.

Efforts are being made to revive the craft, including a project by Kumaraguru Institutions to introduce new designs, materials, and marketing strategies. However, more needs to be done to safeguard this traditional art and ensure the weavers' economic sustainability.

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Hindusthan Samachar / Dr. R. B. Chaudhary