Nagpur, 19 June (HS):
Starbucks India has cleared the air and confirmed that Nagpur’s Dolly Chaiwala
is not their brand ambassador. The company also said there is no partnership or
collaboration with him. This clarification comes after a viral meme claimed
that Dolly Chaiwala had officially become the face of Starbucks India. The fake
poster fooled many people, especially his fans. It spread quickly on social
media, although it’s still unclear who created it.
Dolly
Chaiwala is a tea seller from Nagpur who became famous worldwide because of his
unique way of making chai, which went viral on social media. He even met former
Microsoft CEO Bill Gates, who had a cup of chai with him during his visit to
India last year.
TATA Starbucks
has cleared the air about recent social media buzz by confirming that the brand
has no official brand ambassador in India. In a statement posted on its
official LinkedIn page, the company said, “We have noted recent social media
posts suggesting that TATA Starbucks has appointed an official brand
ambassador. We would like to clarify that TATA Starbucks does not have any
official brand ambassadors in India.”
Dismissing
any collaboration with Dolly Chaiwala, the statement continued, “Specifically,
we have not entered into any collaboration with Dolly Chaiwala. A meme, created
independently by a third party, appears to have been misconstrued as a formal
campaign. TATA Starbucks is committed to communicating with accuracy and
authenticity and we value the trust of our customers and communities.”
Starbucks
launched its first store in India in October 2012, through a joint venture with
Tata Consumer Products. This first store was located in Mumbai, and the brand
now has more than 400 stores across India.
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Hindusthan Samachar / Ajay Vasant Mardikar