New Delhi, 21 February (HS): Indian Premier League (IPL) defending champions Kolkata Knight Riders (KKR) have signed a deal with India's leading teamwear and streetwear brand SIX5SIX. Under this deal, Six5Six will become KKR's official kitting partner and will manufacture the team's on-field jersey, travel gear and fan collection.

SIX5SIX is ​​known for its innovative designs and stylish apparel and through this partnership, aims to depict KKR's glorious journey, its perseverance and unwavering passion through apparel. The aim of this alliance is not only to give a new identity to the team, but also to connect the fans with the team more deeply.

SIX5SIXCo-Founder and Creative Director Avni Aneja said, We are extremely excited to be associated with Kolkata Knight Riders. This franchise has always been a symbol of excellence and unity. Our aim is not just to design apparel, but to weave a story that connects to the heart of every KKR fan. We are eager to bring our designs to the fans.

At the same time, Binda Dey, Group CMO of Knight Riders Sports, said, At KKR, our fans are our priority. This partnership with Six5Six gives us an opportunity to present something special to our young and fashion-loving fans. Our goal is not only to create merchandise but also to establish a strong emotional connection with the fans.

Under this partnership, fans will not only get stylish and high-quality, but also affordable merchandise. Through this, a new association will be seen between KKR and its supporters, which will work to connect sports and fashion together.

Hindusthan Samachar / Jun Sarkar