New Delhi, February 18 (HS): In a significant step to expand the market reach of tribal products, Tribal Cooperative Marketing Development Federation of India Limited (TRIFED) under the Ministry of Tribal Affairs has entered into a strategic partnership with Tea Trunk, home to the finest Indian tea leaves and unique blends. A Memorandum of Understanding (MoU) was signed here on Monday, which is a significant step in ensuring the availability of tribal products in the mainstream retail market, catering to a very large customer base.

A government spokesperson said here today that the MoU was signed in the presence of Union Minister of State for Tribal Affairs Durgadas Uikey and TRIFED Managing Director Ashish Chatterjee during the flagship event 'Aadi Mahotsav' being held from 16 to 24 February 2025 at the Major Dhyanchand National Stadium in the national capital. The MoU was exchanged between Sandeep Pehelwan, General Manager, TRIFED and Ms. Snigdha Manchanda, Founder & CEO, Tea Trunk. The primary objective of this collaboration is to boost the tribal economy by leveraging Tea Trunk’s market presence and providing a wider choice of products to its existing customer base. This collaboration will ensure sustainable economic growth for tribal producers and provide them opportunities for skill development and capacity building.

TRIFED is organizing “Aadi Mahotsav – National Tribal Festival” to provide direct market access to tribal master-craftsmen and women in big metros and state capitals. The theme of the festival is “Celebrating the spirit of entrepreneurship, tribal crafts, culture, food and commerce”, which represents the core ethos of tribal life. President Murmu inaugurated the festival on February 16, 2025 in the presence of Union Minister for Tribal Affairs Jual Oram, Minister of State for Tribal Affairs Durga Das Uikey, MP from New Delhi Bansuri Swaraj.

Actually, TRIFED is an organization under the Ministry of Tribal Affairs, Government of India, dedicated to the socio-economic development of tribal communities through marketing development of tribal products. Similarly, Tea Trunk is a premium tea brand based in Goa, which sells unique blends of Indian tea leaves, spices, handicrafts, etc. It offers a myriad of teas like detox and digestion, immunity boosting, calming and stress relieving, anti-aging, weight loss, etc.

Hindusthan Samachar / Jun Sarkar