CUPERTINO, 25 November (H.S.): In a rare move for the tech giant, Apple has initiated a series of job cuts across its sales division, impacting dozens of employees as part of a broader effort to streamline its customer engagement strategies. The layoffs, which were communicated to affected staff over the past several weeks, have targeted roles focused on business, education, and government clients.

While Apple has not disclosed the total number of positions eliminated, the cuts have affected various teams, including account managers who serve major corporate, educational, and government accounts.

Staff who operate Apple's briefing centers, which are used for institutional meetings and product demonstrations for prospective major customers, were also among those impacted. One of the hardest-hit teams was reportedly the government sales team, which works with agencies such as the US Department of Defense and the Department of Justice.

An Apple spokesperson stated that the company is making some changes in our sales team that affect a small number of roles in order to connect with even more customers. The company emphasized that it is continuing to hire and that the affected employees are eligible to apply for other open positions within Apple.

Some of the impacted employees have been with the company for several decades.Some of the affected employees have been given until January 20, 2026, to find a new role within the company, or they will be terminated with a severance package.

While Apple frames the layoffs as a move to increase efficiency and reduce redundancies, some of the impacted staff believe the decision is linked to a strategic shift toward utilizing third-party resellers for some sales channels. This restructuring follows other recent, smaller-scale layoffs at the company, including the dismantling of a Siri-related team and reductions in the Project Titan and smartwatch display teams.

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Hindusthan Samachar / Jun Sarkar