Jammu, 24 November (H.S.): The Jammu & Kashmir Bharatiya Janata Party (BJP) held a review meeting of the Atmanirbhar Bharat Sankalp Abhiyan at the party Headquarters, Trikuta Nagar, Jammu.

J&K BJP general secretary (Organization) Ashok Koul addressed the meeting. J&K convenor of the Atmanirbhar Bharat Sankalp Abhiyan and general secretary J&K BJP, Sanjita Dogra, Abhiyan co-convenor, Rekha Mahajan (vice-president), J&K BJP party general secretaries, Baldev Singh Billawaria, Anwar Khan and Gopal Mahajan, Abhiyan co-convenors, Dinesh Sharma (secretary), and Arun Sharma (secretary), besides BJP district presidents and Abhiyan district convenors and co-convenors of Atmanirbhar Bharat Sankalp Abhiyan participated in the review meeting.

Ashok Koul undertook an extensive organizational appraisal of all programmes conducted under the Abhiyan across Jammu & Kashmir. He issued clear directives to intensify on-ground mobilization, particularly through Mahila, Yuva and Assembly-level Sammelans. Stressing the importance of mass participation, he urged party cadres to ensure widespread filling of the Sankalp Patra and to administer the pledge promoting the use of Swadeshi products as a collective national duty. He reiterated that the campaign, running from September 25 to December 25, must reach every booth-level unit for maximum public outreach.

Koul asserted that embracing Swadeshi is not merely an economic preference but a strong political commitment towards reinforcing India’s self-reliance and empowering local industry.

Sanjita Dogra presented a structured roadmap for the upcoming phase of the campaign. She shared insights from the review held at the party’s Central office and highlighted the organization’s mission to carry forward the message of “Har Ghar Swadeshi, Ghar-Ghar Swadeshi” to every household in the region.

Rekha Mahajan gave a consolidated overview of the district-level progress, underscoring the scale and societal relevance of conducting the Abhiyan as a region-wide public mobilization initiative.

Baldev Singh Billawaria outlined major organizational activities and spoke on the ongoing programmes commemorating the 150th birth anniversary of Sardar Vallabhbhai Patel.

Anwar Khan detailed the implementation status of the Abhiyan across Kashmir. Gopal Mahajan emphasized the growing public receptivity to the Abhiyan, observing that citizens are increasingly aligning themselves with the vision of a self-reliant India.

Dinesh Sharma briefed on the district-wise execution of the campaign.

Arun Sharma conducted the proceedings of the meeting and proposed vote of thanks.

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Hindusthan Samachar / Krishan Kumar