Kolkata, 17 October (H.S.): The Trinamool Congress (TMC) has launched a new initiative aimed at strengthening its presence on digital platforms ahead of the upcoming Assembly elections. The campaign, titled “Ami Banglar Digital Joddha” (I am Bengal’s Digital Warrior), was introduced by the party’s National General Secretary, Abhishek Banerjee. According to TMC, within just 24 hours of its launch on Thursday, more than 50,000 people have registered to join the campaign.

Party sources said the initiative has been designed to bolster the party’s digital footprint across social media and other online platforms. A dedicated website has been launched where interested individuals can register by submitting their name, contact number, district, and Assembly constituency details to enlist as “digital warriors.”

The party claimed that over 50,000 registrations within a day reflect “massive public participation.”

In a video message released on social media during the campaign’s launch, Abhishek Banerjee said, “The battleground is no longer confined to streets or Parliament. Today, mobile screens and the digital space have become the new arenas of political struggle, where anti-Bengal elements spread lies and misinformation daily.” He described the participants as part of a new “army” of digital defenders.

According to party insiders, TMC aims to recruit at least 10 digital warriors per booth across the state. Priority will be given to tech-savvy youths proficient in mobile technology, graphic design, and video production.

Coinciding with the launch of the TMC’s ‘Digital Warrior’ campaign, the BJP’s social media wing also held a key meeting in Kolkata on Thursday. Chaired by the party’s National Head of Social Media, Amit Malviya, the session brought together state-level representatives and members of the “Narrative Building” team.

BJP sources said the meeting focused on strategies to enhance the party’s digital outreach over the next few months. A special training workshop for BJP’s social media volunteers is also being planned after Diwali.

Hindusthan Samachar / Satya Prakash Singh