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Samsung India targets young and affluent Indians for its new Galaxy-A series phones

By HindusthanSamachar | Publish Date: Feb 28 2019 4:44PM
Samsung India targets young and affluent Indians for its new Galaxy-A series phones
Kolkata, Feb 28 (HS): Samsung India, the global leader of smartphone manufacturers having a customer base of over 300 million so far,today unveiled a new series of new Galaxy- A smartphones for the country''s steadily growing young and affluent customers. Introducing the new innovative products simultaneously in all the four metropolitan cities of India today,the company sources here informed Hindusthan Samachar that this new series of Galaxy- A smartphones would cater to the young Indian millennials and focus on the way they had been connecting with the world today. According to Ranjivit Singh, Senior Vice President and Chief Marketing Officer, Samsung India, the new Galaxy-A smartphones centred around the ''generations on the go'' by offering them the full access of shooting videos in ultra wide,slow motion and even hyperlapse mode to help transform the way they used their mobile phones by allowing real time content creating and sharing.Quoting from a latest nationwide survey on the extent of usage in different social networking sites and the time spent on mobile gaming by Indian youngsters,Singh said it was found that Indian consumers were among the top three users of such provisions.As per the survey the consumers on an average spent over 1500 minutes per week on Social Networking sites and over 2500 minutes during the same period on mobile gaming, which was stupendous by any standard.Keeping these in mind the new Galaxy- A devices had been designed to elevate the smartphone experience to the next level as they were also equipped with the next generation infinity display, triple rear cameras and powerful battery to offer an unmatched experience, Singh informed.Of the three new multi coloured Galaxy-A series smartphones,the top of the class Galaxy-A 50 was priced between Rs 22,990 and Rs19,990 each,followed by Galaxy A- 30 with a price tag of Rs 16,990 each and Galaxy- A10 at Rs 8,490 each, he said adding all these products would be available both on and off line modes across the country from 2 March through a dealership network of over 22,000, the highest by any standard. Hindusthan Samachar/Ankur/Ram \
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